Lessons from Ryanair’s SEO Turnaround

Ever heard of RyanAir?

Europe’s most profitable airline.

But back in 2014, they hit a rough patch and lost an estimated 25% of their search traffic.

Roughly $10 million in value.

Why?

Poor SEO strategy.

Their website was horrible.

Slow and unresponsive.

The outcome:

• Rankings plummeted
• Sales took a dive
• Confidence in the brand sank

So how did they bounce back?

It wasn’t magic — it was smart SEO.

And you can achieve similar results too.

Ryanair didn’t just stop at a website overhaul.

They revamped their entire marketing strategy through a strategic SEO plan, focusing on user-friendliness, navigation, page loading speed, and design.

And guess what?

Today, Ryanair’s revamped SEO strategy has made them Europe’s top airline, with 128 million passengers flown each year.

The story of Ryanair highlights a crucial lesson: SEO can make or break your online success.

Ryanair’s success came from revamping their SEO strategy — just like you can by starting with a comprehensive SEO audit.

This will pinpoint improvements and boost your site’s online presence.

Ready to up your SEO game and avoid falling into the same pitfalls Ryanair did?

Click here to get started: The Complete SEO Course, or Get in touch.

Don’t let your competitors leave you behind.

Get ahead of potential issues by performing a SEO audit today and start your journey to boost your ranking.

• https://www.linkedin.com/pulse/5-mega-brands-who-failed-epically-seo-ivana-flynn/
• https://www.ics-digital.com/blog/learning-from-5-real-life-seo-mistakes
• https://www.10bestseo.com/blog/an-interesting-seo-move-by-the-airline-ryanair/
• https://iide.co/case-studies/marketing-strategy-of-ryanair/