The Complete SEO Course

By Nicolas Pizzo, EXOGN

Dominate Your Market with Proven SEO Strategies

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Unlock Your Business's Full Potential with SEO

An SEO Course Tailored for Entrepreneurs and Marketers Who Want Results Without the Fluff.

Struggling to Get Your Business Found Online?

Lead generation is one of the most daunting tasks faced by businesses.

Most of them fail because they can't find enough leads.

In today's competitive marketplace, simply having a website isn’t enough.

Without a strong SEO strategy, your business is invisible.

This course is designed to change that.

Get Leads With SEO

This step-by-step course covers all the SEO you need for your business.

Learn how to:

Find keywords
Optimize existing content
Create SEO-optimized content
Improve technical SEO aspects
Get backlinks and increase your authority
Rank your business locally
Leverage your competitors' SEO strategies
Attract more qualified traffic
Convert visitors into loyal customers

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Course Modules

Step-by-Step Learning for Busy Entrepreneurs

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1. Course Overview

2. Introduction To SEO

3. Key Performance Indicators (KPIs) For SEO

Keyword Research

Keyword Research Overview

Define The Customer Intent

Brainstorm Keywords

Research Keywords With Google Keyword Planner

Select Your Final Keywords

On-Page SEO

On-Page SEO Overview

Meta-Data

Content Analysis

Content Creation Based On Your Keywords

ChatGPT Prompting For Content Creation

Off-Page SEO: Audit

Introduction: Off-Page SEO Audit

Off-Page SEO KPIs

Step 1. Gather Off-Page SEO Metrics

Step 2. Analyze Your Website Authority

Step 3. Analyze Your Competitors Website Authority

Step 4a. List Backlinks with Ahrefs Webmaster Tool

Step 4b. List Backlinks with Moz

Step 5. Assess Link Diversity

Step 6. Assess Link Juice

Step 7a. Link Velocity: Analysis of New and Lost Backlinks (Moz)

Step 7b. Link Velocity: Analysis of New and Lost Backlinks (Semrush)

Step 7c. Assess Link Velocity

Step 8a. Assess Link Toxicity

Step 8b. Assess Link Toxicity with Semrush

Step 9. Assess Anchor Text Distribution

Step 10. Check for Penalties in Google

Conclusion: Off-Page SEO Audit

Off-Page SEO: Competitor Audit

Introduction: Competitor Off-Page SEO Audit

Step 1. Identify Your Industry Competitors

Step 2a. Analyze Your Industry Competitors Website Authority With Ahrefs

Step 2b. (Optional) Analyze Your Industry Competitors Website Authority With Moz

Step 3. Select A Keyword To Find Your SEO Competitors

Step 4a. Identify Your SEO Competitors With Google

Step 4b. (Optional) Identify Your SEO Competitors with Semrush

Step 5. Analyze Your SEO Competitors Website Authority

Step 6a. List Your Competitor’s Backlinks with BacklinkGap

Step 6b. List Your Competitor’s Backlinks with Moz

Step 6c. (Optional) List Your Competitor’s Backlinks with Ahrefs Backlink Checker

Step 6d. (Optional) List Your Competitor’s Backlinks with Semrush

Step 7. Consolidate Your Competitors Backlink Data

Step 8. Define The Link Type

Step 9. Select Link Building Opportunities

Step 10. Build Links

Conclusion: Competitor Off-Page SEO Audit

Off-Page SEO: Online Listings

Introduction: Online Listings

Step 1. Select Categories Of Listings

Step 2. Select Listings Among 560+ Ones

Step 3. Research Listings With Listing-Based Keywords

Step 4. Research Listings With Your Keyword List

Step 5. Research Listings With Competitor Off-Page SEO

Step 6. Research Listings With ChatGPT

Step 7. Formalize Your NAP And Your Profile

Step 8. Register Your Business

Step 9. On-Going Listing Management

Technical SEO

Technical SEO Overview

Speed and Performance

Local SEO

Local SEO Overview

Local Listing Visibility

Local SEO: Google Business Profile Optimization

Introduction: Google Business Profile (GBP)

Step 1: Create and Set Up Your Google Business Profile

Step 2: Verify Your Google Business Profile

Case Study: How NOT to verify your GBP

Step 3: Define a Local Keyword Strategy

Step 4: Optimize Key GBP Elements (NAP, Description)

Step 5: Add Photos, Videos, and Attributes

Step 6: Add Services and Products to Your GBP

Step 7: Engage With Customers

Step 8: Collect Customer Reviews

Step 9: Manage Customer Reviews

Common Mistakes with Google Business Profile

Step 10: (Optional) Managing Users and Permissions

Step 11: (Optional) Manage Multiple Locations

Step 12: Monitor Performance With GBP Insights

Step 13: (Advanced) Track GBP Traffic in Google Analytics Using UTM Parameters

Step 14: (Advanced) Enhance Visibility with Structured Data Markup (Rich Snippets)

Step 15: Support GBP With Local Citations

Step 16: Manage Your GBP Continuously

Troubleshooting Common GBP Issues

Conclusion

Bonus: Google Business Profile Creation Checklist

Bonus: Google Business Profile Optimization Checklist

Conclusion

Extras: SEO Bonuses

Bonus 1: The Ultimate SEO Checklist

Bonus 2: SEO Glossary: 280+ Definitions

Bonus 3: SEO Key Performance Indicators Database: 45+ KPIs

Bonus 4: SEO Toolbox: 100+ Tools

Bonus 5: Content Creation: ChatGPT Prompting Made Easy

Bonus 6: 27 Listing Categories + 120 Online Listings

Bonus 7: 560+ Online Directories

Bonus 8: Google Business Profile Creation Checklist
Bonus 9: Google Business Profile Optimization Checklist

Extras: SEO Tools Setup

Overview

Create Your Google Account

Set Up Google Search Console

Set Up Google Keyword Planner

Set Up Semrush

Set Up Ahrefs Webmaster Tools

Set Up Moz Pro

Course Updates

The course price is increased with each update.

Buying this course today gives you access to all future updates, at a today's price.

Examples of past updates:

August 2024: New Module "Off-Page SEO Audit"
August 2024: New Module "Competitors Off-Page SEO Audit & Link Building"
September 2024: New Bonus "120+ websites to register on"
September 2024: New Module "Online Listings & Link Building"
October 2024: New Bonus "Google Business Profile Optimization Checklist"
November 2024: New Module "Google Business Profile Optimization"

Course Bonuses

Alongside the course, receive these bonuses that save you time and effort.

SEO Glossary: 280+ Terms

Understand all the SEO terms and abbreviations to level up your game.

SEO Toolbox: 100+ Tools

Discover all the tools for all your SEO needs.

45 SEO KPIs

Measure the best key performance indicators for your business.

ChatGPT Prompting

Learn in 7 steps how to use ChatGPT to write content.

Ultimate SEO Checklist

Get an overview of the SEO improvements to bring to your website.

27 Listing Categories

Find online listings and directories to register your website.

560+ Directories

Get backlinks, referring domains, authority, visibility, and traffic.

Google Business Profile Optimization Checklist

Get local clients and increase Google's trust in your business.

Exclusive Templates

Maximize your SEO performance with my ready-to-use templates on Notion and Google Sheets.

Keyword list
Negative keyword list
Website authority audit
Backlinks audit
...

Proven Results from Entrepreneurs Like You

See how others have transformed their businesses with our SEO strategies.

Tiana Hewitt

Co-Founder, Respira App

Chris Hewitt

Co-Founder & CEO, Respira App

Julien Gomez

Graphic Designer & Owner, JuGo Graphic Design

Panche Vasilev

Founder, KidznBaby

Affordable Investment for Long-Term Growth

Get lifetime access to all content, updates, and templates for just:

The Complete SEO Course, By ExogN

$ 349

All Modules

All Lessons

All Templates

All Bonuses

All Future Updates

Lifetime Access

Buy Now - Secure Your Access

Frequently Asked Questions

Do I need to know any SEO to take the SEO course?

No. This course assumes you have zero SEO knowledge and takes you through everything you need to know to build traffic and turn that traffic into revenues.

Do I need to have technical knowledge to take this course?

No. This course assumes you have zero technical knowledge and teach you everything you need to know. And you won't dig into anything too technical in this course.

Is this SEO course for me?

If you are an entrepreneur, startup founder, small business owner, solopreneur, or a marketer working with the aforementioned entrepreneurs, this course is for you. It is meant to teach you how you can lead qualified traffic to your website to generate leads and ultimately sales. This course is NOT built for SEO consultants or marketing agencies.

How much time will this SEO course take?

Don't think in terms of course lenght, rather in terms of lead generation routine. You don't want to finish the course per se, rather you want to use this course to generate leads for your business. I've made this course practical, NOT theoretical. You will improve your SEO while doing the lessons. So I recommend you to leverage the lessons as part of your weekly marketing routine. In addition, I release new content (modules, lessons, bonuses, templates) on a monthly basis, to help you continuously improve your SEO and generate more leads. Considering this, I can't define how long it will take you to finish the course, because I don't know how many hours per week you spend on generating leads.

How long does it take to see results?

That's the million dollar question. It depends on multiple criteria such as your niche, its competitiveness, its market size, your personal branding, your website quality, if you start from scratch or if you already have some SEO implemented, your work ethic, etc.

In general, SEO takes 4 to 6 months to provide results. However, with this course, many students got results within a week thanks to the off-page SEO and local SEO modules.

What about future updates?

If you purchase the course now, you will get a lifetime access to this course, including the future versions with new or updated modules, lessons, bonuses, and templates.